Above is the brand spanking new Reebok CrossFit commercial. If you haven't noticed already, Reebok is putting all their chips in CrossFit's basket. They have a 10 year contract and they are just getting started. The commercial was shown on national televisioin at least twice during the highly anticipated and popular NFL playoff football game between the Green Bay Packers and the New York Giants. It was shown right before the game in the pregame show and before half time. For those who still had not heard of our little secret, they will now very, very soon. 

Check out Reebok's new website, reebok.com as well. They just decked it out CrossFit style. CrossFit is going big time. And it is a good thing. Yes, CrossFit may soon lose its underground coolness factor, but that is not what CrossFit is all about. The community is only getting bigger and the workouts will stay the same. Fran will still be hard as hell, Helen will leave your forearms shot, and Murph will be that workout that nobody wants to do, but does it anyways. That is what CrossFit is about. Reebok does not own CrossFit, they are simply using their name and marketing ability to make the entire world aware of the CrossFit Revolution.